Iona Bain is an award-winning writer, author, speaker and broadcaster who specialises in personal finance. She came to prominence as the founder of Young Money Blog, the first blog in the UK devoted to young people’s finances.
Young Money was founded in 2011 and went onto become one of the most pioneering and influential personal finance blogs in the UK. Iona retired from active blogging in 2021 to concentrate on other exciting projects but you can find out more about what Young Money has achieved below, and the wealth of knowledge Iona built up around young people’s finances over 10 years.
Credit unions will get a Budget shot in the arm with the launch of a Premium Bond-style lottery prize to tempt young workers into these alternatives to mainstream finance. The…
Iona Bain Young people's financial morale, right now, is fragile. And understandably so. Some of the factors contributing to this are undeniably real. "Millennials" are, in many respects, worse off…
"A goal without a plan is just a wish." So said Antoine Saint-Exupery in a simple yet profound statement of truth. I'm often asked by 20 somethings (and their parents/grandparents,…
It’s official. We are not Generation Avocado. The long-awaited report from the Intergenerational Commission has concluded, after two years and over 200 pages, that millennials are burning 15% less cash…
The Resolution Foundation, headed by Lord Willetts, has suggested a £10,000 windfall for every young person reaching 25 in the UK, funded by a levy for older citizens. The detailed…
Can you invest in what you believe? Yea, defo. As part of our "quickie" series, we aim to give you big ideas in a quick read time. Let's go... Iona…
So...what the hell is investing anyways?! As part of our "quickie" series, we aim to give you big ideas in a quick read time. Let's go... IONA BAIN READ TIME:…
Housing unpacked According to the bods at the Institute for Fiscal Studies, the biggest decline in home ownership has been among middle earning young Brits. We're talking those aged 25…
Iona Bain It has been lauded as a success story for the pensions industry and a quietly radical way to get more people saving for their future. But is auto…
Iona Bain Happy New Year, Young Money fans! I hope you had a restorative festive period. ICYMI, I was very fortunate to present my first radio programme just before Christmas.…
Iona Bain Bitcoin. To quote Ron Burgundy from Anchorman..."well, that escalated quickly." The crypto currency was created just eight years ago by an anonymous inventor, but its value has gone up 1,000…
Iona Bain This week, Phillip Hammond has a golden opportunity to make public finances fairer for the younger generations and to take bold, progressive steps to sort out their financial…
Iona Bain Abraham Lincoln once said: “The best way to predict your future is to create it.” So while today’s freshers may be (understandably) focused on the next few months…
Iona Bain When I first set up this blog six years ago, the world was a very different place. It was the aftermath of the recession, graduates were not yet…
Iona Bain As you may or not be aware, the Young Money Blog is a respectable but rosy-cheeked 6 and a half years old. That half year is very important,…
Iona Bain What puts our generation off saving for the future? One (very over-used) word: uncertainty. None of us knows what the future holds. But so-called "millennials" have a particularly sketchy…
Iona Bain When I started my blog six years ago, nobody was really talking about how the downturn would affect young people. I remember reading the occasional newspaper column that…
UPDATED: 2018 There ain't no magic money tree, say the Conservatives. But that hasn't stopped them splashing the cash on first-time buyers initiatives in recent times. Bountiful schemes like the Help to…
Iona Bain I don't attend too many events in the financial industry; as someone who is self-employed and wearing lots of hats, I've got to be careful with my time.…
Iona Bain Picture the scene. I am in a restaurant, having enjoyed a lovely meal with friends, when the waiter arrives with the bill. Panic ensues. What do I owe?…
We can’t get a mortgage and we're doomed to renting forever. But is that really true? Or are young people more able to get an affordable roof over their head…
Iona Bain Recent statistics from L&G showed a continuing and worrying reliance on the Bank of Mum and Dad to fund property purchases among millennials today - renewing fears that a…
Iona Bain Sometimes, life can take us by surprise – and not in a good way. Whether it’s a leaky pipe, a broken down washing machine or an emergency trip…
So you might have heard of challenger banks, but you're not sure what they do, or even what they are. Don't worry - we give you the basic lowdown on…
Yesterday, I talked about how my Financial Fitness Plan was going to get you on the road to slimmer spending, bigger savings and nailing that first home. Today we drill…
People are going mad for the Body Coach Joe Wicks, so I decided to get in on the act - except my plan will beef up your savings, not your guns. Why does that matter? Well,…
You’d think football clubs were generating enough revenue from lucrative TV rights, hospitality and ticket prices. But they’ve also preying on fans’ loyalty through financial tie-ins, offering us the chance to be entered into prize…
Last week saw a whirlwind of publicity stunts and eye-catching announcements from challenger banks. But the Young Money Blog worries that some of the new players may be copying the poor customer service and annoying gimmicks that people hate so…
The Lifetime Isa is one of the biggest financial developments in...well, our lifetime. No exaggeration - what other product is being held up as a way to get on the…
Iona Bain A few weeks ago, I attended an investment dinner hosted by a high-profile fund house, which shall remain nameless. A sad, but not uncommon sight greeted me -…
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