Iona Bain is an award-winning writer, author, speaker and broadcaster who specialises in personal finance. She came to prominence as the founder of Young Money Blog, the first blog in the UK devoted to young people’s finances.
Young Money was founded in 2011 and went onto become one of the most pioneering and influential personal finance blogs in the UK. Iona retired from active blogging in 2021 to concentrate on other exciting projects but you can find out more about what Young Money has achieved below, and the wealth of knowledge Iona built up around young people’s finances over 10 years.
Iona Bain Recently, I had the pleasure of attending the premiere of a new documentary: The Millennial Disruption at the Curzon in Soho. Another jam-packed one in Young Money world.…
Iona Bain Young people's financial morale, right now, is fragile. And understandably so. Some of the factors contributing to this are undeniably real. "Millennials" are, in many respects, worse off…
Asking for a token fee for on-air appearances, having the pay conversation and demanding equality - I'm getting on the earning curve, and here's what I'm finding out! Iona Bain…
Things go wrong in financial services, as they do in all industries: it's how you respond to your critics and (most importantly) your disillusioned consumers that matter the most. Unfortunately,…
We're a diverse, complex bunch of people - so why oh why are we lumbered with the reductive "millennial" moniker? In this blog, Iona explores the flawed origins of the term, why…
Iona Bain I have had the privilege recently of doing some really in-depth, eye-opening work on young people and their money for an upcoming national campaign – I look forward…
Iona Bain Happy New Year, Young Money fans! I hope you had a restorative festive period. ICYMI, I was very fortunate to present my first radio programme just before Christmas.…
Iona Bain We're not necessarily the righteous or censorious kind here on the Young Money Blog. But as we approach Halloween, we thought "hey, why don't we jump on the ridiculous…
FIRST PUBLISHED: 2014 FULLY UPDATED: 2017 Don’t let the hoary old debate about inter-generational fairness get you down – or lead you down a blind alley. Here’s why we need…
Today is the second part of our guide on how to woo those employers in a savvy (and totally clean) way. Today, we’re talking about networking, making the first approach…
You don’t need come hither eyes - although you’ll definitely need to embark on some extra-curricular activities (and not the ones you think). Graduates are having a tough time of…
It’s a fifty year old film that’s parodied endlessly. Yet the re-release of The Graduate this year has never been more timely, as a whole generation grapples with post-university malaise…
Iona Bain Following the Grenfell Tower tragedy, there will be much said about the plight of people in poor housing over the coming weeks and months. And much of it…
Iona Bain Rant time, people. Why oh why does media coverage of young money tend towards taking cool phrases that Da Kids say & shoehorning them into otherwise staid, obvious and box-ticking…
[Illustration by Dave Wright] George Osborne is back in the limelight as he takes (yet another) powerful job. I analyse his economy legacy for the young and ask; was he…
The story of David Borthwick’s devastated pension is not unusual. Sadly, there is a pensions disaster awaiting my generation too, unless urgent steps are taken Iona Bain This time last…
It’s official – we’re the Peter Pan generation, according to the mainstream consensus. Stuck in expensive rented accommodation or forced to check into the B & B of Mum & Dad, more…
Iona Bain Over Christmas, I re-watched Die Hard and was struck by that most pervasive of film clichés; the morally repugnant journalist. If you haven't seen this film (which was released…
Scotland’s largest communications agency The BIG Partnership has announced all interns will now be paid the voluntary living wage of £8.25 per hour. The company has also called for the…
Disclaimer: This is what we like to (politely) call a “heritage” blog. That means we haven’t updated the information here since publication (although we have tidied up the format). A…
Disclaimer: This is what we like to (politely) call a “heritage” blog. That means we haven’t updated the information here since publication (although we have tidied up the format). A…
Disclaimer: This is what we like to (politely) call a "heritage" blog. That means we haven't updated the information here since publication (although we have tidied up the format). A…
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