TalkTalk has apologised to Young Money Blog for a marketing email which offered customers a ‘one click’ renewal of their broadband contracts – something that would cost £153 more than if they renewed through their online accounts.
Clicking on the button within the email would have locked customers into a £33.50 a month deal for 18 months on their Faster Fibre Broadband.
However, the same deal was available through customers online accounts under the Renew contract button for £25 a month instead – a saving of £153.
This is Money was alerted to the error by Iona Bain of the Young Money Blog.
Bain tweeted about the incident after receiving the email that promised to save her £45 over 18 months and noticing the massive price difference between the online deal and the ‘one click’ offer.
TalkTalk responded by saying: ‘We do apologise for this e-mail, our marketing team is now reviewing this.’
Both the Advertising Standards Authority and Ofcom are now investigating the email.
You can read the full story here.