Morning Live: the changing nature of loyalty cards

Around 80% of adults use a loyalty card to get discounts off their shopping.

However, Which? has found some prices of products on two of the most popular cards are inflated to make the deals seem better. @Ionayoungmoney tells us if these schemes are worth it… pic.twitter.com/lILBZBINp6

— BBC Morning Live (@BBCMorningLive) September 25, 2023

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Iona Bain

Iona is the founder and editor of the Young Money. She is now the UK's go-to voice on young personal finance.

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Established in 2011, the Young Money Blog was the first British blog to help young people get to grips with personal finance.

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