We millennials possess real financial power – it’s time to start flexing it

Our generation has had it tough. Even if you’ve dodged the economic and jobs damage wrought by lockdowns, QE is going nowhere, raising the prices of valuable assets beyond many millennials’ reach. But there is some good news: if we have kept working and earning, we can take advantage of incredible breakthroughs in finance and the spare cash we have saved during lockdown to boost our future prosperity. Iona argues why this may be a once-in-a-lifetime opportunity to improve your financial position for good – so long as you keep a cool head…

When the Chancellor gave his Budget speech this month, there was no mention of Quantitative Easing – the two magic words at the heart of economic policy since the financial crash.

But QE is the gift that keeps on giving for shareholders for many reasons. Stock markets go “yay” when central banks inject money into the economy, while companies can invest and become more valuable if they can borrow cheaply.

Ewww. This Pretty Little Things model clearly didn’t get the Covid hygiene memo

Plus, if people can’t earn high interest on bonds or deposit savings, they look for better options elsewhere – like shares. Most economists now believe QE will become a mainstay of modern economic policy. Who has benefited from all this? Shareholders and homeowners, who tend to be older people. Millennials have largely missed out on this whole asset-boosting orgy.

That’s why we’re hearing so much about intergenerational inequality. And this itself is inflaming intra-generational inequality – the two-track economy among younger people. Those who can access the Bank of Mum and Dad are doing far better than those who can’t. And that divide is only likely to widen post-Covid.

Ok boomer: let’s cut the oldies some slack

It’s a sad irony that the young people who need the most financial guidance and support are the ones least likely to receive it. We used to talk about the haves and the have-nots: now, it’s about the have-helps and have-no-helps. Now you can see why QE is accused of promoting huge inequality, both between AND within generations, by inflating the prices of assets that richer, older investors already own.

But we also need to cut the baby boomers some slack. Yes, parental handouts exacerbate the financial differences among millennials. But what else are families supposed to do? Should they hold back in the vain hope that governments will step up? If our parents hadn’t got involved and become one of the largest mortgage lenders in the UK, where would many of us be now?

Plus, boomers have suffered their own woes, from mis-selling scandals to an array of unexpected charges and taxes on their pensions. And they endured the Wild West of banking and financial advice in 1980s–1990s. Bad boys in finance are nothing new! Besides, we weren’t the only ones screwed over by low interest rates and QE. Many baby boomers scrimped their butts off to pay down mortgages when rates regularly hit the double percentage figures  in the 1970s and 1980s. Was it too much for them to hope they could draw on the interest from their savings in retirement? Seemingly yes.

And really – what’s the point in feeling bitter and hopeless? My motto on the Young Money Blog is: “Don’t get mad, get informed.”

Plus, there’s good news. We have far more power than we think.

Here’s the good news: we matter!

There’s a raft of reasons why we matter. Millennials belong to the biggest generational cohort since the boomers, and we make up more than a third of the modern workforce. That makes us a collective force to be reckoned with. We are in the driving seat when interacting with brands – financial or otherwise. Where our parents had to be loyal to a limited choice of companies, we can be fickle. Technology is progressing at its most rapid rate in history, improving access to and quality of services all the time. A universe of information is now at our fingertips.

We can be value conscious. This doesn’t mean chasing the lowest costs above all else. What I’m talking about is weighing up costs accurately so we shouldn’t pay more than is necessary. I won’t pretend we are in a utopia where all costs are easy to compare. But things are slowly getting better and young people can take advantage.

Some of us have actually got some cold, hard cash coming our way. Millennials are in line for a future £5.5 trillion windfall from baby boomers and five million people aged between 25 and 45 reckon their inheritance could be worth £50,000 or more, according to one estimate. In July 2020 the Institute of Fiscal Studies said a quarter of people born in the 1980s are set to inherit £300,000 or more. The only problem? Typically, we won’t receive this big lump sum until we’re in our sixties. We have to take action way before then to make sure we know how to make the most of our money, rather than rely on the big bucks to land in our laps.

Don’t bank on the big bucks: start planning now

Ah, wouldn’t it be nice if this came our way? But I wouldn’t hang my hopes on it

Besides, how do we know a nasty surprise doesn’t lie in wait? Maybe your inheritance won’t be as big as your expect. Perhaps you won’t get one at all. But the most important thing is that financial institutions are behaving as if we all might come into money – and that’s forcing them to improve the products and services they offer us. We can take advantage, regardless of whether we have a Bill Gates in our family or not.

For anyone lucky enough to come through the pandemic with their finances on an even keel, big choices may loom ahead. It will be tempting to go out and carpe those diems as the economy re-opens, and I for one will be joining everyone down the pub. But now also represents a chance to embed the good savings and investing habits many of us have built during lockdown. If you’ve been able to keep working and earning, this period will have put you in a golden position to capture the innovations that have taken place in the world of finance over the past ten years, whether it’s the evolution of the robo adviser OR the dawn of free trading.

In my new book, Own It, I explain how many of us are in a brilliant place to take at least some of the cash washing around in our current account/savings and make it grow in the long-term. The sooner you start, the better, as you get the benefit of compound interest AND stockmarket growth, both of which are much more impressive over longer timeframes. You can give yourself an enormous head-start on some of your biggest dreams, or at the very least use your money to clear debts, build a buffer and feel more in control.

Remember that for many of us, it doesn’t have to be either/or. We don’t have to choose between enjoying today and securing tomorrow. Both are possible if we’re clear about what matters to us, cut out random overspend and find clever ways to save. It’s about having the right mindset and deciding that future you deserves the best as well as today you. This is our chance to do the smart thing. I know you won’t blow it!

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