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Iona Bain

the UK's go-to voice on young people's money issues.

Iona Bain is an award-winning writer, author, speaker and broadcaster who specialises in personal finance. She came to prominence as the founder of Young Money Blog, the first blog in the UK devoted to young people’s finances.

Discover More about Iona's Work

The Legacy of Young Money

Young Money was founded in 2011 and went onto become one of the most pioneering and influential personal finance blogs in the UK.  Iona retired from active blogging in 2021 to concentrate on other exciting projects but you can find out more about what Young Money has achieved below, and the wealth of knowledge Iona built up around young people’s finances over 10 years.

Own It!

How our generation can invest our way to a better future.

Are you young and feeling left behind financially? It doesn’t have to be this way. The UK’s leading millennial money expert, Iona Bain, is on a mission to help young people own their futures, once and for all.