Iona Bain

the UK's go-to voice on young people's money issues.

Iona Bain is a writer, author, speaker, broadcaster and founder of the pioneering Young Money Blog; the UK’s foremost blog dedicated to young people’s finances.

Discover What We Do

Our Mission

What we are doing to help YOU:

  • Blogs with important news updates, analysis and commentary
  • Videos on all the key young money issues
  • Answers to key financial questions posed by readers 
  • Campaigning to get the financial industry to treat YOU fairly while this crisis lasts.

Own It!

How our generation can invest our way to a better future.

Are you young and feeling left behind financially? It doesn’t have to be this way. The UK’s leading millennial money expert, Iona Bain, is on a mission to help young people own their futures, once and for all.