We’re making a hash(tag) of boycotts – Iona’s latest i column
Online consumer fury is futile – it’s far better to take a long view and hit firms in the pocket Follow the money, not the
September 1, 2021
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Recent Work & Appearances
When should we start saving for retirement? Iona’s new column for iNews
I was honoured to become a weekly columnist for the iNewspaper earlier this year. Here on Young Money, I’ll give you a taster of what
June 2, 2021
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“Rotten deal” for students in pandemic – my comment for the FT
A new report from Save The Student has found that almost £1bn has been wasted on unused university accommodation this year. Iona commented on this
February 18, 2021
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Watch Own It with Iona & Simon Bain on Youtube!
I launched the Own It podcast with my dad (!) last week and I’m very pleased to say you now watch the first episode on
February 15, 2021
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Iona talks tax shelters on FT Money Clinic Podcast
Young Money is on the FT Money Clinic podcast this week, sharing practical tips on how to save and invest into Isas, the most popular
February 10, 2021
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Iona’s tips for Vogue on nailing your lockdown finances
The year 2020 changed a lot of things for everyone. But it wasn’t all bad. For some of us, working from home (and a lack of social
February 9, 2021
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Getting women’s finances back on track – Iona on BBC Woman’s Hour
I was on Radio 4’s Womans Hour this morning talking about how the pandemic has been having a destructive effect on young women’s finances alongside
January 22, 2021
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Is responsible capitalism possible? Yes, says Lee Qian of Baillie Gifford’s Positive Change
Positive Change was one of the UK’s best performing funds last year with a total annual return of 80.1% – proving there’s serious money in
January 20, 2021
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Solving pension problems on the Which? Money podcast
Iona was on the Which? Money podcast this week, solving listeners’ pension pot problems. She looks at the most common pension questions and dilemmas facing
January 18, 2021
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How financial brands should react to Covid
This week the ‘Rule of Six’ came into force, with people facing fines of up to £3,200 if they don’t abide by the new measure
September 25, 2020
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Financial abuse and love fraud: my advice for R29
Someone you’ve been dating online tells you they have a financial problem and starts asking you for money. Or perhaps you’re about to move in
September 23, 2020
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Tips for getting better-value insurance
Today, the financial regulator announced that it would push for insurers to end the so-called “loyalty premium”, where customers end up paying hundreds of pounds
September 22, 2020
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Iona joins Paul Johnson for new radio series: “The Austerity Audit”
One or two of you may have spotted this over the weekend in the press radio previews: I’m really pleased to confirm I’ll be joining
September 8, 2020
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The truth about graduate costs today: Iona’s insights for Milkround
Forget about the cost of living: are you, as a graduate, ready for the cost of working? That might sound like a silly question. After
September 7, 2020
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Iona on BBC’s GrownupLand podcast
So I was invited on the BBC’s GrownupLand podcast recently to talk about young people + money… We ended up having a really interesting natter
August 24, 2020
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Top student money tips: Iona’s Natwest livestream
Uni life can be hugely exciting, rewarding and fun – but it can be tough too, especially in these uncertain times. Things are going to
August 20, 2020
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Top money wisdom from me and two experts #cashchats
If you enjoyed yesterday’s video on budgeting, check out this slightly longer webinar if you want some more in-depth hacks on how to budget like
August 19, 2020
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This is the one budgeting video you need this year!
Budgeting – it’s a concept that can be confusing, complicated and boring. But the truth is that budgeting is relatively simple and totally game-changing for
August 18, 2020
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Iona speaks to the Feminist Finance Podcast
This week Iona Bain, founder of the Young Money blog, joins the podcast to discuss the impact of COVID-19 on women’s and young people’s finances.
May 28, 2020
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Young Money contributes money tips for the BBC
The BBC’s personal finance reporter Kevin Peachey approached Young Money Blog, alongside other top British financial blogs, for some lockdown money tips. Money tips can
May 27, 2020
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Can advisers help young people during Covid-19? Iona on Money Marketing podcast
I was really pleased to be invited onto the Money Marketing podcast recently to talk about how financial advisers can reach young people – aka
May 25, 2020
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Chatting finance on R1’s Life Hacks podcast
It was fantastic to make my debut on Radio 1’s Life Hacks podcast recently for a Corona finance special. I joined Katie Thistleton and Dr
May 21, 2020
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UK ‘financially divided’ by COVID-19, finds Linkedin #ad
Coronavirus is financially dividing the UK, with half of Brits bolstering their finances while the other half struggle to survive. The research comes after Young
May 14, 2020
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COVID-19 shows why plans matter (Me for Debatemate)
Coronavirus may seem like the blackest swan we have ever encountered – but it wasn’t entirely unexpected. And history suggests we were overdue a major
April 15, 2020
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Don’t make millennials pay for COVID-19
I recently wrote the foreword to Common Vision’s Millennials and Banking report, outlining my concerns about how this latest crisis could derail the younger generations
April 2, 2020
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Don’t distance from your debt: Iona for Vice
Now more than ever, young people need to take stock of their debt and holler for help. The Financial Conduct Authority has told banks to
April 2, 2020
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Iona for Vice: the real cost of ‘buy now pay later’
Klarna, Clearpay and Laybuy promise affordable shopping, but they’re really just debt dressed up in a fast fashion wrapper, writes Robin Eveleigh for VICE UK.
March 17, 2020
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Iona on BBC Worklife: coronavirus & remote working
I was on Worklife, the BBC’s flagship business programme, at the beginning of the week as the coronavirus was fast turning into a public health
March 13, 2020
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Iona explains the Lifetime Isa for the FT
I was back in the Financial Times over the weekend discussing the Lifetime Isa and why it’s a serious ace up millennials’ sleeves – but
March 12, 2020
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Money and why it matters: Iona in Scottish Sun
ICYMI, Iona wrote the main op-ed for the Scottish Sun on Saturday (29 February), with some quick and simple tips that everyone can put into
March 2, 2020
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