Behavioural Finance
Financial abuse and love fraud: my advice for R29
Someone you’ve been dating online tells you they have a financial problem and starts asking you for money. Or perhaps you’re about to move in
September 23, 2020
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UK ‘financially divided’ by COVID-19, finds Linkedin #ad
Coronavirus is financially dividing the UK, with half of Brits bolstering their finances while the other half struggle to survive. The research comes after Young
May 14, 2020
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Iona for Vice: the real cost of ‘buy now pay later’
Klarna, Clearpay and Laybuy promise affordable shopping, but they’re really just debt dressed up in a fast fashion wrapper, writes Robin Eveleigh for VICE UK.
March 17, 2020
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Money and why it matters: Iona in Scottish Sun
ICYMI, Iona wrote the main op-ed for the Scottish Sun on Saturday (29 February), with some quick and simple tips that everyone can put into
March 2, 2020
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Young Money World: How to beat inertia (part 2)
The latest Young Money World video has landed! In this two-part series, we’re looking at the power of inertia, how it stops us feeling in
February 13, 2020
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Young Money World: How to beat inertia (part 1)
The latest Young Money World video has landed! In this two-part series, we’re looking at the power of inertia, how it stops us feeling in
February 6, 2020
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Is the 52 week saving challenge for you?
Just how far can young people push themselves when it comes to saving this year? And what can YOU do to maintain your saving motivation?
January 13, 2020
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Saving more in 2020: my tips for the Guardian
MAIN ILLUSTRATION: MARTINA GENTILE Last week, I was quoted in the Guardian’s starter guide to saving money as part of their series on “how to
January 7, 2020
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I’m doing Dry(ish) January – here’s why
I’m one of the 4 million people pledging to banish the booze this month. But does Dry January really aid our health and wealth? Here’s
January 6, 2020
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Can digital spending blockers save you from yourself? My Newsnight debut
Recently, I was invited to appear on BBC Newsnight to discuss the merits of digital spending blockers. “I think it’s possibly a bit old fashioned
August 22, 2019
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Is Instagram debt on the rise?
I recently contributed to Huffington Post’s takeover of Radio 5 Live, speaking to Lucy Pasha-Robinson about how young people may be overspending on Instagram. It
May 20, 2019
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What kind of spender are you? Take my Spenders’ Confessional!
New research from the Post Office and CEBR has found that British adults “unconsciously spend” more than £900 of their potential savings pot every year.
May 15, 2019
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What is financial anxiety? Iona comments for Bustle
We all stress out about money from time to time. And for most young people, edginess about personal finance is par for the course: as
May 8, 2019
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The truth about fraud is terrifying – and we ALL need to learn it
I had the pleasure – a strange word to use, I know, given the subject matter – of presenting my second Moneybox programme over Easter.
April 22, 2019
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What is being ‘happy’ with money? What a trip away (& Derren Brown) has taught me
Iona Bain Recently, I’ve taken a a break from Young Money world. The picture above shows me in the wilds of Yorkshire (specifically Haworth), where
April 8, 2019
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Bank to rights: Why my take-down of the Revolut Valentines ad went viral
Crass, cringe, uncool and creepy. Those were the overriding thoughts I had when I saw THAT advert for Revolut on the London Underground last week.
February 6, 2019
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Klarna’s debt dangers for millennials – my comment for the Guardian
It’s January, the party’s over (unless you had a Big Night In like me!) and it’s time to pay the bills. Perhaps you are intrigued
January 4, 2019
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NY Resolutions you’ll actually *want* to keep
Do yourself a mahoosive favour in 2019. As the brilliant Alex Holder rightly points out in her latest think piece for Grazia, this year will
January 1, 2019
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Black Box Thinking in financial education: do money lessons really work?
What works in financial education – anything? Or just some of it? How can we best help young people struggling with debt? Do we talk
October 26, 2018
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Turning virtue signallers into financial activists (my thoughts at LGIM)
Iona Bain I recently spoke on a panel at Legal and General Investment Management’s conference about “50 Shades of Green” – i.e. what constitutes “responsible”
October 1, 2018
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Meet the young voices shaking up OUR financial futures
Iona Bain What if I told you that crazy-important decisions are being taken about your future finances by people who are…well, nothing like you?
August 8, 2018
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The 20 Something Financial Starter Kit!
“A goal without a plan is just a wish.” So said Antoine Saint-Exupery in a simple yet profound statement of truth. I’m often asked by
May 16, 2018
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Money and mental health – you don’t have to suffer alone
Have you ever thought of money as a mental health issue? You’ve probably never made the connection before. And chances are that you’re currently only
May 14, 2018
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Intergen Finance: the Resolution Report fully unpacked
It’s official. We are not Generation Avocado. The long-awaited report from the Intergenerational Commission has concluded, after two years and over 200 pages, that millennials
May 11, 2018
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Harari: Facebook is “new government” of western world
Tech giants like Facebook are becoming the new global centres of power with the current political elite barely aware of the dangers posed by private
March 22, 2018
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What’s next for today’s young? Yuval Harari has some ideas
He is not just one of the most widely-read authors of our time – Yuval Harari is a modern intellectual powerhouse, turning generation Y onto
March 20, 2018
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Intriguing financial films for your next #duvetday
Iona Bain If you heard me at the beginning of the year on BBC Radio 4’s Moneybox live show, talking about my financial education documentary from late
March 19, 2018
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QUICKIE GUIDE: The ethix of money
Can you invest in what you believe? Yea, defo. As part of our “quickie” series, we aim to give you big ideas in a quick
March 16, 2018
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Gimme Shelter – getting on the housing ladder
Housing unpacked According to the bods at the Institute for Fiscal Studies, the biggest decline in home ownership has been among middle earning young Brits.
February 16, 2018
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Banning the “m” word – why millennial has had its day
We’re a diverse, complex bunch of people – so why oh why are we lumbered with the reductive “millennial” moniker? In this blog, Iona explores the flawed
February 13, 2018
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