Don't get mad, get informed!

Iona Bain is an award-winning speaker, author, writer and broadcaster – and she’s on a mission to help young people get to grips with personal finance.

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Own It!

How our generation can invest our way to a better future.

Are you young and feeling left behind financially? It doesn’t have to be this way. The UK’s leading millennial money expert, Iona Bain, is on a mission to help young people own their futures, once and for all.

In this fun, wise and incredibly helpful book, Iona explains why investing matters. She also shows you how to get your basic finances right, save for your first home and make your pension socially responsible. You’ll find out all about the rewards and risks of online investing, from sexy stockpicking apps to digital wealth managers, and learn how to manage your long-term finances so you can avoid major mistakes and achieve your goals.

What Goldilocks has to do with inflation…

Inflation is up again today 😑 So let me explain what the Goldilocks fairy tale has to do with the cost of living crisis… 🐻   Inflation is the rate at which prices rise – to put it simply, if a box of stuff costs £100 today, and inflation is

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Latest on the blog

My tips on pursuing financial independence for Bustle

I’ve become a fierce advocate of financial independence. The latest statistics show that the female employment rate today is 72%, the highest it has ever been, while the gender pay gap remains stubbornly high at 15.4%. It’s clear women are becoming a powerful labour force to be reckoned with. But

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Want more information on how to manage your money?

Iona’s first book ‘Spare Change’ helps readers to take control and get the most out of their finances from the practical advice on how to save and tips on how to make their money go further to dealing with socialising on a budget.
*Available via eBook or Limited edition coffee table book