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Iona Bain is an award-winning speaker, author, writer and broadcaster – and she’s on a mission to help young people get to grips with personal finance.

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Own It!

How our generation can invest our way to a better future.

Are you young and feeling left behind financially? It doesn’t have to be this way. The UK’s leading millennial money expert, Iona Bain, is on a mission to help young people own their futures, once and for all.

In this fun, wise and incredibly helpful book, Iona explains why investing matters. She also shows you how to get your basic finances right, save for your first home and make your pension socially responsible. You’ll find out all about the rewards and risks of online investing, from sexy stockpicking apps to digital wealth managers, and learn how to manage your long-term finances so you can avoid major mistakes and achieve your goals.

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Young Money Videos!

View Young Money in action over on our YouTube channel and get valuable insights and advice on all the latest topics and news.
Own It! Episode 5: Inflation - should we worry?
Own It! Episode 5: Inflation - should we worry?
How was the Budget for you? Iona & Simon on Episode 4 of Own It!
How was the Budget for you? Iona & Simon on Episode 4 of Own It!
What's behind Bitcoin's volatility? Iona & Simon on Episode 3 of Own it!
What's behind Bitcoin's volatility? Iona & Simon on Episode 3 of Own it!
What's up with the Lifetime ISA? Iona talks to Nathan Long (Hargreaves Lansdown) and Simon Bain
What's up with the Lifetime ISA? Iona talks to Nathan Long (Hargreaves Lansdown) and Simon Bain
Gamestop: where are we at now? Iona & Simon on the dark side of investing's hottest story
Gamestop: where are we at now? Iona & Simon on the dark side of investing's hottest story
Chatting finance with my Dad! Episode 1 of Own It with Simon & Iona Bain
Chatting finance with my Dad! Episode 1 of Own It with Simon & Iona Bain
5 quick tips on owning your finances (even in a pandemic!)
5 quick tips on owning your finances (even in a pandemic!)
Happy New Year from Young Money Blog!
Happy New Year from Young Money Blog!
Competition launch! Win a copy of Spare Change
Competition launch! Win a copy of Spare Change
Five apps to boost your post-lockdown finances
Five apps to boost your post-lockdown finances

Iona Answers

Have a question or a problem that you'd like the answer to?

I will try to look into it. Please note that I can’t look into every problem, guarantee to find all the answers or get the resolution you’re looking for.

But I can use my contacts, knowledge and clout as Young Money Blogger to stand up for YOUR rights and fill in the gaps where possible.

Please give me as much information as possible, and let me know that you are okay with me publishing your question and my response on the blog – this is so I can help others in a similar position!

What I propose in this book is that the younger generations can, and indeed MUST, use their amazing potential to give the world of money the kick up the bum it needs.

- Iona Bain

Own It!

How our generation can invest our way to a better future.

Low wages, high house prices, zero reward for saving and the catastrophic fallout from Covid-19 … young people have had a rough ride. Own It! by The UK’s leading millennial money expert Iona Bain will help young people own their financial futures once and for all, debunking the myth that investing is just for city boys in shiny shoes, and proving that anyone can invest if armed with the right knowledge.

Want more information on how to manage your money?

Iona’s first book ‘Spare Change’ helps readers to take control and get the most out of their finances from the practical advice on how to save and tips on how to make their money go further to dealing with socialising on a budget.
*Available via eBook or Limited edition coffee table book